Lili Online Privacy Policy

Last updated: October 27, 2022


Protecting your privacy is important to Lili App Inc. and our employees (collectively, “Lili”, “we”, “us” and “our” as appropriate). This Privacy Policy (“Policy”) explains how we may collect, use and disclose information we obtain through the Lili website or the Lili App (collectively, “Lili Service”).

“Nonpublic Personal Information” means information about you that we obtain in connection with providing financial products or services to you. For example, nonpublic personal information includes information regarding your account holder information, account balance or payment history.


1. How We Collect Your Information

We collect information, including Nonpublic Personal Information when you:

  • Register to use the Lili Service;
  • Process transactions through your Lili account;
  • Connect your social media account(s);
  • Use one or all of Lili’s services; and
  • Communicate with us.

We may also collect Nonpublic Personal Information about you from the following sources:

  • Information about your transactions;
  • Information about your transactions with nonaffiliated third parties; and
  • Information we receive from a consumer reporting agency, such as credit bureaus.

Our Security Procedures

We take all necessary steps to safeguard customer information. We restrict access to your personal and account information to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard your Nonpublic Personal Information.

1.1. Creating a Lili Account.

You must register to use the Lili Service. When you choose to create an account, we are required to collect information including your date of birth, social security number, email address and phone number. You may decline to provide this information, however, doing so may prevent you from engaging with and using the Lili Service.

1.2. Using the Lili Service.*

We collect information from you as you use the Lili Service; when you initiate a transaction, when you send payments or otherwise engage with or use the Lili Service.

1.3. Customer Support.

We may collect information, including Nonpublic Personal Information from you through your communications with our customer support team.

1.4. Mobile Device Information.

We collect information about the computer or mobile device you use to access the Lili Service which may include the hardware model, operating system and version, unique device identifiers and mobile network information. We may also collect other device identification information for the purposes of detecting and preventing fraud.

1.5. Location Data.

If you have ‘background location’ turned on, the Lili App will, from time to time, tell us about your mobile device’s location even if you are not directly interacting with the application.

When we have location information, we use it to tailor the Lili Service for you and others, like helping reduce card fraud by matching your card activity with your location.

1.6. Cookies, Automatic Data Collection, and Related Technologies.

When you visit the Lili website, we and third parties that provide certain functionality on the Lili Service may engage, receive and record information from your use of the Lili Service and server logs from your browser, including your IP address, cookies, and similar technology. This information is used for security purposes to authenticate your identity and improve the quality of our services, such as storing your account preferences.

Cookies are commonly used on websites and do not harm your system. By configuring your preferences or options in your browser, you determine if and how a cookie will be accepted. Most browsers allow you to block and delete cookies however by blocking cookies on our site it may impact the services we can provide you.


2. How We Use Your Information*

We use the information we collect, including Nonpublic Personal Information to:

  • Facilitate and improve the Lili Service; and communicate with you;
  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations;
  • Verify your identity and prevent fraud; and
  • Monitor and analyze trends, usage, and activities in connection with the Lili Service

2.1. Internal and Service-Related Usage.

We use information, including Nonpublic Personal Information, for internal and service-related purposes and may provide it to third parties to allow us to facilitate the Lili Service. We may use and retain any data we collect to provide and improve our services.

2.2. Communications.

We may send emails to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance. We may store your email address, your message and our response for quality assurance. We may also do this to meet legal and regulatory requirements.

2.3. Marketing.

We do not rent, sell, or share Nonpublic Personal Information about you with other individuals or non-affiliated companies for their direct marketing purposes, unless we have your permission. We also do not provide any Nonpublic Personal Information to any third-party ad networks. We may use your Nonpublic Personal Information and other information to communicate with you by email to provide you with information and services we think may be of interest to you.

2.4. Aggregate Data.

We may cleanse and aggregate data collected through the Lili Service and use it for any purpose. We do not consider information that has been cleansed to be Nonpublic Personal Information.

We may share your information, including cleansed Nonpublic Personal Information:

  • With our third-party service providers;
  • To comply with legal obligations;
  • To protect and defend our rights and property; and
  • With your permission.

3. How We May Disclose Your Information

We are permitted under law to disclose Nonpublic Personal Information about you to other third parties in certain circumstances. For example, we may disclose Nonpublic Personal Information about you to third parties to assist us in servicing your account with us. We do not disclose any nonpublic personal information about you to anyone, except as permitted by law.

If you decide to close your account(s) or become an inactive customer, we will continue to adhere to the privacy policies and practices described in this notice.

3.1. Vendors and Service Providers.

We may share any information we receive with vendors and service providers retained in connection with the provision of the Lili Service.

3.2. As Required By Law and Similar Disclosures.

We may disclose your Nonpublic Personal Information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; or protect yours’, ours’ or others’ rights, property, or safety.

3.3. Merger, Sale, or Other Asset Transfers.

If we are involved in a merger, acquisition, reorganization, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We cannot control how such entities may use or disclose such information.


4. Security of Your Information

We take steps to ensure that your information is treated securely and in accordance with this Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By using the Lili Service or providing Nonpublic Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Lili Service. If we learn of a security system breach, we may attempt to notify you electronically by posting a notice on the Lili Service or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at [email protected] .


5. Links to Third Party Services

The Lili Service may allow you to access third party services to provide information about you, including Nonpublic Personal Information, to the Lili Service. This Policy applies only to the information collected by the Lili Service. When logging into a third party service or following a link to third party websites from the Lili Service, please be aware that the privacy practices of those services may differ. We encourage you to carefully read the privacy policy for each website you visit. We are not responsible for the privacy policies or practices of linked third party sites or services.


6. International Users

If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.


7. Update Your Information or Pose a Question

If you have any questions or concerns about this Policy or the use of your information, or to modify or update any information we have received, please contact [email protected] .

7.1. Modifying Your Information.

If you are a registered user of the Lili Service, you may modify your account settings and information through the Settings portal within the Lili Service.

7.2. Deleting Your Lili Account.

You can delete your Lili Account through the Settings portal. When you delete your account, you will no longer be able to view your account or profile information, but we may continue to have access to your information for a period of time in order to comply with applicable legal or service obligations.

7.3. Data Retention.

We will retain your account and associated information for as long as your account is active or as needed to provide you the Lili Service. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


8. Changes to Our Policy and Practices

8.1. Posting of Revised Policy.

We may update this Policy to reflect changes to our information practices. If we make any change in how we use Nonpublic Personal Information, we will notify you by means of a notice on the Lili Service prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

8.2. New Uses of Nonpublic Personal Information.

From time to time, we may desire to use Nonpublic Personal Information for uses not previously disclosed in our Policy. If our practices change regarding previously collected Nonpublic Personal Information in a way that would be materially less restrictive than stated in the version of this Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.


9. Contact Information

[email protected]


*The following updates will be applicable to you if you have provided consent beginning 10/27/2022. 

1.2. Using the Lili Service

Lili may offer additional financial and non-financial products and services via the Lili Service which are governed by this Privacy Policy.


2. How We Use Your Information

We use the information we collect, including Nonpublic Personal Information:

  • For Lili and our Bank Partners to offer other products and services available on the Lili App that you may qualify for or might be interested in;